From the Trenches

Opinions, observations, and
the occasional rant about plugin updates.

Practical advice on web, digital strategy, and org management from a team that's been doing this since 2008. We have opinions. Some of them are useful.

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Why We Recommend Boring Technology (And Why You Should Too)

There's always a new framework. There's always a platform that's going to change everything. Here's our 17-year argument for choosing stability over shininess — and why your future self will thank you for it.

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Your Website Has Been Broken for 3 Years and You Didn't Know

We've audited hundreds of sites. The most common finding isn't bad design — it's broken functionality nobody tested after launch. Here's a self-audit checklist.

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The Non-Profit Email Mistakes That Cost You Donors (Without Knowing It)

Most non-profit email programs underperform not because the writing is bad, but because of invisible technical problems. List hygiene, deliverability, reply-to addresses — here's what we see most often.

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A WordPress Plugin Updated Itself Last Night. Should You Care?

Auto-updates sound great until one breaks your site at 3am. Here's our actual approach to WordPress plugin management — including which ones we trust with auto-updates and which ones we don't.

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Why Boring Organizations Make the Best Podcast Hosts

Consumer safety regulations. Federal education compliance. Vehicle defect databases. Turns out: niche expertise + genuine stakes = loyal listeners. Here's what we've learned producing weekly shows for advocacy orgs.

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The Google Analytics 4 Migration We Did for 12 Clients (And What We Learned)

GA4 is actually good. The migration was terrible. We moved 12 clients during the switchover window and here's the honest retrospective — what broke, what surprised us, and what we'd do differently.

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