Rebuilding a 50 year old organization

The Center for Auto Safety

Services Provided

Custom WordPress development, e-mail marketing, online advertising, SEO, fundraising, podcast production, graphic design, website support and maintenance

Industry

Consumer Safety

Timeframe

Initial release in 6 weeks. Engagement ongoing.

Most of us take airbags, seatbelts and general car safety for granted. We assume that if a vehicle is for sale that it must be OK. Thankfully, the Center for Auto Safety does not take any of this for granted.

Started in 1971 the Center for Auto Safety has been directly involved in countless vehicle recalls, enacted lemon laws in every state and made all road users safer because of their work.

Initially we were hired to replaced a hard to update and use application to track vehicle issues. This evolved into a complete rebuild and redesign of everything they do online. During our time together we've grown their supporter list over 600%, pushed them to take a proactive stance in terms of autonomous vehicles and created content that has shown the media that they are still the best source for auto safety issues.

Project Highlights

Custom Vehicle Database

Want to see how many recalls your vehicle has,  service alerts or if other people have similar complaints? We replaced an outdated tool with some new hotness that pulls in data from NHTSA and combines it with the Center for Auto Safety's own data. It's fast, it's SEO friendly and it's only the beginning.

Email Automation

Now that you've found your vehicle it's time to subscribe to updates. We built API connections to their CRM and bulk mail provider that allows for automated, custom email messages that send each subscriber the exact information they need about their vehicles.

Podcast

We produce a weekly podcast for the Center for Auto Safety. The podcast covers issues of vehicle safety, electric cars, what NHTSA is and more in a fun and engaging format. Listen to the podcast here.

Project Numbers

over 600% supporter list growth

5 new keywords in top 10

200% increase in site speed

Contact Us today